Ella Caperton
Motion Designer
& Illustrator
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About
Töne Gitarrenladen is a fictitious Berlin based guitar shop and community space for musicians. Töne aims to create a space that encourages customers to connect with one another and continue Berlin’s tradition of unity through love of music.
I chose the typeface Circular to reflect the geometric nature of the logo while providing a subtle amound of friendly character. The warm toned complementary color palette is meant to express the same friendliness as well as tie back to Töne’s acoustic instruments.
I referenced classic music branding as well as modern design seen around Berlin to inform the look of the logo and overall brand identity.
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